Tampa Bay Times secures USF Athletics sponsorship
The Tampa Bay Times is paying $90,000 over the next three years to be USF’s exclusive print media sponsor for athletic events.
In addition, the contract includes a trade amount worth $500,000 a year for “gift cards, vouchers, trade credits or rental agreements.”
A university spokesman said the $500,000 will consist primarily of advertising through the Times. The ads will pertain to either university athletics or academics.
As part of the contract, the Times will receive four season tickets to USF baseball games, four season tickets to men’s basketball games and eight season tickets for football games.
Additionally, the Times’ brand will be advertised online, on tunnel covers, the scorer’s table and the game day booth. The paper’s brand will also be featured on university radio and television programs, as well as mentioned over PA announcements and video board segments, according to the contract.
As of the contract’s execution last month, the Times will pay the university biannually in $15,000 installments.
“The Times has supported the University of South Florida since its early days. Both organizations invest in Tampa Bay and look to its future, so this is a natural partnership between two institutions of similar purpose,” said Times CEO Paul Tash in a statement. “Together, we can use our strengths to benefit both organizations and, we hope, the citizens of Tampa Bay.”
More Stories
Thank you to Oracle readers and supporters
Dear reader: In April, we told you of The Oracle’s challenges as we transition to a fully-digital paper – from budget cuts to a lack of updated technology. We asked for your help and you stepped up. Through your contributions, we raised over $800 just one month after announcing our new fund with the USF […]
Florida’s ‘Stop Woke’ law could endanger USF students’ education, professors say
Elizabeth Aranda has been educating students on Latino history for over two decades. Aranda, a USF sociology professor, said she wouldn’t be able to do her job if Florida’s “Stop Woke” law were put into effect. “Imagine you are an orchestra conductor but you’re missing every third page of the musical score,” Aranda said. “There […]
USF’s decision to replace ‘cultural icon’ Pollo Tropical is disappointing, students say
Upon arriving in Tampa, junior criminology major Ana Hernandez said she felt a certain culture shock. Hernandez, who moved from Venezuela to Miami as a child, found it hard to find familiar food as often as she did in Miami, where the Hispanic community is bigger. USF’s on-campus Pollo Tropical, located just a brief walk […]
New USF residential hall at the Sarasota-Manatee campus to open in August
USF Sarasota-Manatee will open its first residential hall in late August, joining Tampa and St. Pete as a residential campus. With a $43.95 million price tag, the new building will serve as both a student center and residential hall. It will open on Aug. 23, the Friday before fall classes begin. The dorm will allow […]
USF professors discuss 2024 primary: ‘Do not skip this election’
The clock is ticking with less than a month left to register by July 22 for this year’s primary election. With critical races like local school boards and Senate on the line, USF professors are urging students to make their voices heard this election season. Judithanne Scourfield McLauchlan is a political science professor and the […]
Former USF football player killed in car crash
Former USF tight end Teigan Martin was killed in a single-car crash in Minnesota on Monday morning, according to the Carver County Sheriff’s office. First responders responded to a report of a crash on County Road 122 near Hollywood Township, MN, just after 5 a.m., according to a sheriff’s press release. Deputies discovered a vehicle […]