Millions of dollars later, the university’s brand is back where it started
After eight months of logo changes and subsequent backlash, the university has wasted millions of dollars on a now unused logo. ORACLE FILE PHOTO USF...
BOT Finance Committee approves funding for research institute
The Board of Trustees will decide whether or not to approve the budget request for the research institute at its next meeting June 6. ORACLE...
The branding of USF
The old academic logo (above) will be removed from campus throughout the summer. SPECIAL TO THE ORACLE/UNIVERSITY COMMUNICATIONS AND MARKETING When Tom Veit, the creator...
OPINION: Stop shaming athletes for celebrating
Don Cherry is just the latest in a long line of people who shame athletes for celebrating their accomplishments. SPECIAL TO THE ORACLE Perhaps one...
Going back to Tally
USF softball before a game against UCF on April 14. The Bulls head to Tallahassee for their NCAA Regional starting Friday against South Carolina. ORACLE...